Mission & Vision

It’s a Dog’s Life!

On the footpath to that unique place we know you wanna be…profile-pic-circle-ralphie-1000
“smells right, feels good, and makes my Human happy”.

Mission
We commit to being the best dog haircare brand your dog expects us to be. 

Vision
Our passion is the framework of our vision. It guides every aspect of our brand. Our focus shall be to live our values and be our brand. Our line will be loved for its fine products, its sense of belonging and become instantly recognisable around the world.

Values
As a company our honesty, integrity and desire to be the best are the foundations of our business. We are determined to be uncompromising in our quest for excellence and to provide our customers with a unique and unforgettable experience.

Because we care for dirty dogs!

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