Our Story

It was a cool September morn, as the sun kissed the water down at the Bayview Dog Park, Sydney Australia. The desire to help dirty dogs come clean, giving life to a Canine Haircare Company with a difference. 

With a history of determination, drive and passion. Ralphie J. Cocker CEO leads his team into the world of professional haircare, developing a brand especially for his kind. 

Testament to his Company’s Mission, Vision & Values, Ralphie’s business acumen, born from relentless years of dinner served up on the USA Today, now comes full circle.

Wet dogs are happy dogs, and clean dogs make happy Humans.Ralphie J, ceo, entrepreneur, Haircare for Dogs, shampoo for dogs
 What would it take to make a line of haircare products that would make everybody happy?  
Ralphie J. Cocker CEO

And so, UWDOGS was born.
Welcome to my world!

With a life-time (14 dog years) of experience in haircare, it was time for this old dog to give back. Time to give dogs everywhere something new and innovative; a product range to be proud of, and something that would stand the test of many a dog wash. 

I wanted to make bath-time, a fun-time. 

Working alongside my Human (God love her), we’ve taken Underwater Dogs from conceptualisation to viable concept, with products developed especially for the furry kind. Refreshing, naturally soothing and moisturizing, soap-free, paraben-free and specifically pH balanced haircare products for us.

They also smell delicious, which was a must for my Human. Not necessarily a requirement for me…but I’ve learnt to pick my battles. 

It took time.

So many questions. So many decisions to make.

Never did this little Cocker think that making something quite so good, would be quite so challenging. 

The biggest question for me was…would dirty dogs come clean?

You know there’s nothing quite like those big muddy puddles in the park or, piles of smelly possum poo to get a canine really going. But at the end of a long day of play, where do we wanna be?

Yep, you got it…right up there where we deserve to be, on the couch, alongside our favourite human.

So, from research to formulation, testing to re-testing and re-formulation, we’ve been at the forefront of design. Manufacturing was the pinnacle, and production sweet. I’ve been having a ball.

Seriously. Take a look!


So my friend, what does our brand stand for?


Certainly a good reason to become Seth Casteel’s BFF. 

The world renown Underwater Dogs Photographer was the key to making dirty dogs, come clean. Since Seth’s first book Underwater Dogs took the world by storm in 2012, his instantly recognisable photos have been seen by hundreds of millions of people around the globe. As a result, Seth captures the brilliance of a dog’s personality under water, showcasing their spunk and individualism. 

What could be better than uniting wet dogs, with a professional hair care brand?

The ultimate match made in dogdom!seth casteel_underwater dogs_haircare_uwdogs_shampoo for dogs_haircare for dogs_endorsement_march 2017

When approached by UWDOGS from Australia, I was instantly curious, captivated by the Company and its vision. Our brands sit nicely together and I was impressed with its humour, its professionalism and love for dogs everywhere. Seth Casteel

I am so proud of where we are today.

A myriad of happy customers (and Humans) being a testament to our Passion, Quality Product Assurance and a Customer Service Promise second to none.


Ralphie J CEO #downtime

We don’t take ourselves too seriously here at UWDOGS HQ, but we do promise all dog lovers alike, that we will continue to bring dogs everywhere, a product that delivers what it promises, AND smells good enough to eat!

Underwater Dogs, professional haircare masterminded by dogs, for dogs everywhere. 


Because we care for dirty dogs!  

underwater dogs_haircare_ dogs_seth casteel_shampoo range_pH balanced_2017BEGIN YOUR UNDERWATER DOGS JOURNEY HERE



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