American Express have nominated The Underwater Dogs Haircare Company as their small business choice for a new television program on SKY News Business.
‘Marketing Matters,’ presented by Digital Marketing expert Peter Applebaum, and airing on SKY News Business Thursday 15 February, looks into the boutique ‘haircare for dogs’ company and comes up smelling ‘good enough to eat!’
Ralphie J, CEO of Underwater Dogs was in his element the day the film production team shot a piece on his beloved haircare company. Dressed for success, calm and handsome in his corporate collar & tie Ralph, normally a dog of few words…had plenty to say.
Tick Yes Directors, Peter Applebaum and Susan Werkner were completely taken with the little Cocker Spaniel, who’s prime position in the Underwater Dogs Production Office is being happily situated at the feet of his beloved owner.
‘Ralph has always been a major contributor to the daily running of the business, says Founder and Director, Gayle Walker, and in the early days, he was pretty much it…my inspiration.’
The Underwater Dogs Haircare Company produces a beautifully packaged range of grooming salon formula shampoos, conditioners, detanglers and deodorisers that are soap and paraben-free and pH balanced specifically for dogs. The catch-phrase, we care for dirty dogs sums up Walker’s methodology, her companies passion being that of ‘great skin and hair health in all dogs.’ The Underwater Dogs Haircare Company promises you the cleanest, softest, most delicious smelling dog on the block!
The primary aim of Marketing Matters is to help small-medium businesses (SMEs) better achieve their objectives using a variety of practical marketing strategies and methods.
Hosted by small business owner (digital company, Tick Yes) and highly experienced industry and media expert, Peter Applebaum, Marketing Matters features real life case studies and marketing panels including a broad range of business owners/managers and industry leaders discussing marketing tips, news and opportunities.
Underwater Dogs started from scratch, and aptly features in Episode 3 of the Show called, ‘Creating Something from Nothing.’
‘If you’re dreaming your ideas in technicolour, then I whole-heartedly believe it’s possible. Getting started is a choice, and not necessary reserved for those who start from nothing. It takes courage, strength of character and great resilience to give something a go from scratch, but I always felt that if I didn’t get started…I would never know my true potential.’
‘Marketing Matters’ Episode 3, Thursday 15 February 2018 airs at 7.30pm on SKY News Business.
Marketing Matters is sponsored by Yellow, American Express, Optus, Qantas Business Rewards and Pureprofile.
Produced by Tick Yes, Sydney Australia.