It's a Dogs Life

"Our passion is the framework of our vision. It guides every aspect of our brand... the footpath to that unique place where we know your dog wants to be…’smells right, feels good and makes my human happy.’

 Ralphie J Cocker, UWDOGS CEO 2015-2019 (RIP Ralph)


Mission
We commit to being the best dog haircare brand, your dog expects us to be.


Vision
Our passion is the framework of our vision. It guides every aspect of our brand. Our focus shall be to live our values and be our brand. Our line will be loved for its fine products, its sense of belonging and become instantly recognisable around the world.


Values
As a company, our honesty, integrity and desire to be the best are the foundations of our business. We are determined to be uncompromising in our quest for excellence and to provide our customers with a unique and unforgettable experience.